A BREAK WITH THE PAST. A new set of rules. A higher bar. This describes the state of Echinacea today. Led by series like Kismet and Sombrero, the modern coneflower is nothing like the one we sold a decade ago. Now there are more vibrant colors, more stems, longer seasons, bigger flowers, and better lifespans. This jump in quality is the result of less focus on the flower alone and more attention to the overall plant. Renaissance breeding doesn’t stop with one or two breeders. The definition of success for the entire Echinacea category has shifted. Our new introductions include many improvements, not just one or two interesting features.